Merritt Mattson of Yellow Page Consulting LLC has long been a recognized authority on the telephone directories Yellow Pages. He brings over thirty years of "on the street" experience in selling against them. In doing so, he has talked to both consumers and business owners across America about the effectiveness of this medium in the marketplace. As a result, his seminar "The Other Side Of The Yellow Page Story" (That's the side business owners are paying too much for) gives a factual insight on this mysterious and often non-cost effective product. He has worked with media salespeople across the nation in helping them develop the techniques for freeing up vast amounts of revenue for use in their particular medium. AND, THEIR CLIENTS LOVE THEM FOR IT!

He also has acted as a consultant to many of America's top businesses in showing them how to become more effective in the Yellow Pages. His "The Other Side Of The Yellow Page Story" seminars have often been termed, "The best I have ever attended".

“It was the best seminar at the convention,” were many acclaims at the 2003 RAB convention in New Orleans. “I got more out of this than any other session,” were the reports at the Texas Association of Broadcasters August of 2003 convention. “We’ve converted thousand and thousands of dollars to our medium,” is the findings of thousands of media account executives across America.

As a presenter, he is a professional speaker with a strong sales background who employs humor and everyday experiences to hammer home a powerful message. His depth as an author, public speaker, as well as a management and sales trainer, affords all in attendance a day to remember.

Merritt has owned successful retail businesses as well as a national direct mail advertising company. With National Merchandising Corporation, he climbed through the ranks from sales representative to President and CEO. With that company, he served as national sales manager, recruiting and training salespeople across America. He was directly involved in the start up of the electronic directory services in the mid 80s. When it comes to teaching the conversion of those stagnant Yellow Page dollars to creative media, he is the best in the nation.

He also was CEO of the 432-FREE Company of St. Louis, Missouri and Vice President of the 1411 Company in Houston, Texas, both electronic directory information companies. He also was the owner of and served as the President and CEO of the Trading Post newspaper in Fort Collins, Colorado.

He and his wife Deanna live in the Des Moines, Iowa suburb of Urbandale.

Donna Sheibley brings true "On the street" experiences in Yellow Page Consulting. Serving as sales representative, regional manger, national trainer, and Vice President of Sales for National Merchandising Corporation (the national producers of vinyl phone book covers), she has interacted with business owners across the nation. In doing so, she has developed a keen insight on how the Yellow Pages work (and don't work) and has become most efficient in training media salespeople on how to sell against them.

Her wit and charm have always been her greatest asset in managing, field training and selling. As a leader, those on her team always gave her many accolades. As a field trainer, the people whom she was responsible for always achieved excellence. As a salesperson, she is hard to equal.

Donna is at her best when telling "The Other Side Of The Yellow Page Story" to business owners. She is able to strip away their emotional hang-ups concerning what they have been brainwashed with over the years. By the time she is done, they respond, "Thanks so much for coming in and helping me out. How come nobody has ever told me these things about the Yellow Pages before?"

Donna also has many years in radio. As sales manager for KDLS Radio in Perry, Iowa she learned the radio business from the ground up. As a result, she understands the consulting business from a media salesperson's point of view and can teach the methods necessary to generate thousands of dollars from the Yellow Pages and have the business owners thank them for helping them.