What
We Can Do For You
Give me a chance, and I will share with your sales force
a unique technique that will enable them to convert thousdands
and thousands of dollars that are now leaving your markets
in the pockets of the Yellow Page companies. My thirty years
of experience in Yellow Page consulting will assist your sales
staff in converting those stagnant dollars to your "creative
media".
Our seminars have been developed
to tell "The Other Side Of The Yellow Page Story",
and it's the side the Yellow Page people don't want business
owners to know about.
What's so different about our seminars? Plenty -- For starters,
those who attend won't be listening to someone lecturing on
textbook theories. Instead, they will receive straightforward
information from someone who has been on the streets using
this same material to save business owners untold thousands
of dollars. I know the challenges and the problems that media
salespeople face in today's troubled economy. "The Other
Side Of The Yellow Page Story" seminar candidly faces
these problems and provides those in attendance with the tools
and practical application to insure a "win-win"
situation for all (except the Yellow Page companies) concerned.
"The Other Side Of The Yellow Page Story" Seminar
Outline
- The history of the Yellow Pages
- Glossary of terms, conditions, and pricing of the Yellow
Pages affecting the market
- Consulting the business owners on the traps of Yellow
Pages
- How to convert those misspent dollars to your revenue
stream
- Word tracks in opening, objection handling, and closing
the sale with Yellow Page consulting
- How to design effective Yellow Page ad copy to have more
impact for less money (we even supply the software that
enables your staff to design the spec copy)
- The use of handouts to peak the business owner's interest
- How the business community actually buys Yellow Pages
and how consumers actually use them (It's far different
than the Yellow Page salespeople tell about).
What's
In It For You As A Station Manager/Owner?
- An exclusive marketing tool for your company
- A new source of revenue by converting those dollars to
your advantage
- Great public relations because you are helping your clients
in the market
- Less turnover in salespeople as they can increase their
income
- On the street one-on-one field training for your sales
staff.
There's GOLD in your market's Yellow Pages. Let's go mine
a bunch of it for your station.
Yellow Page Consulting LLC now offers a new streaming video training program designed to instruct media salespeople on how to convert Yellow Page dollars in their market to their revenue stream.
As Yellow Page revenue dollars continue to grow due to their well-trained salespeople and the introduction of their Internet services, we had to find a way to reach and train more media account executives on how to combat this drain on local advertising budgets. Developing a streaming video training program seemed like the ideal solution. Using streaming media technology, we can now provide this training via the Internet to more companies for a lower cost.
The Other Side of the Yellow Pages Story training workshop on streaming video allows media companies to use this training tool at their convenience in preparation for converting Yellow Page dollars before the Yellow Page sales crews enter their markets.
As part of the subscription package, Yellow Page Consulting LLC will provide training manuals, Yellow Pages pricing for the market, computer templates for designing spec Yellow Page ad copy for upcoming publications, e-mail help for Yellow Pages conversion, and a twelve-week Yellow Pages conversion tips follow-up.
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© Yellow Page Consulting LLC
For more information about The Other Side of the Yellow Pages Story streaming video program contact Merritt Mattson by telephone at 515-276-2225 or e-mail merrittm@aol.com. |
